Meet Michelle Taylor Willis: Enterprising Mom and Master Strategist
We had the good fortune of connecting with Michelle Taylor Willis and we’ve shared our conversation below.
Hi Michelle, what’s one piece of conventional advice that you disagree with?
The thing I disagree with is that children are too young to learn certain things. Kids will often learn anything you teach them, so why keep them from learning just because we think they can’t? They’re sponges, so it’s the perfect time to teach them as much as possible.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I sell ads. It’s that simple. Gagnant Media is a media company that makes advertising more affordable for small businesses. This is achieved through print, television, billboard and radio advertising. We are dedicated to assisting small businesses ($350K-$6M gross revenues) with building relationships with the audiences they want to reach. Gagnant Media encompasses SoFu Lifestyle Magazine (formerly South Fulton Lifestyle Magazine), According to Michelle radio show on Mixx106radio.com, According to Michelle television show, which is streaming weekly on VTV Network through Amazon Fire and Roku platforms, and billboards around Atlanta.
I grew my professional sales career through obtaining business-to-business experience in Corporate America. I left the corporate world to focus on my first HR/medical consulting firm, HR Synergies. The firm’s success led me to acquire South Fulton Lifestyle Magazine, my entrance into the publishing and media industries. I saw a need to share the great stories happening in and out of South Fulton County, Georgia and eventually trademarked “SoFu,” which refers to the eight cities that make up South Fulton County. My magazine blossomed into an award-winning publication that highlights the movers and shakers in the region, and spurred my interest in media. From there, I converted my publishing company to my media company, Gagnant Media™.